Católica Medical School
E-mail: medicina.fm@ucp.pt
Phone: (+351) 218 724 200 (Monday to Friday from 9:30 a.m. to 1 p.m. and from 2:30 p.m. to 5:30 p.m.)
Sintra Campus
Estrada Octávio Pato
2635-631 Rio de Mouro
Objectives
- Develop solid knowledge and understanding of fundamental principles and concepts in areas such as marketing.
- Gain the ability to design and implement targeted communication campaigns using both digital and offline communication tools.
- Provide a clear and ethical understanding of the healthcare sector, aligned with its regulations.
- Equip participants with a strong awareness of the diversity of target audiences.
- Prepare participants for potential technological changes in the sector, offering up-to-date insights into emerging trends and best practices.
- Build analytical skills to measure the performance of marketing campaigns and identify opportunities to enhance efficiency and the impact of communication efforts.
- Acquire expertise in using digital tools such as Google Search, social media, and social media ads, focusing on campaign optimisation and results measurement.
