Strategic Marketing

The Strategic Marketing module aims to provide participants with advanced knowledge in planning and executing marketing strategies, covering the definition of strategic objectives, market analysis, and segmentation. This module enables participants to develop the skills needed to create an effective marketing plan aligned with market trends and demands.

Consumer Behavior

The Consumer Behaviour module aims to equip participants with knowledge about the factors influencing consumer decisions in the healthcare sector. It will cover the motivations, needs, and expectations of healthcare service users, focusing on personalising marketing and communication strategies. The content will also explore the differences between consumer behaviour in healthcare and other sectors, providing tools for effective segmentation and the development of campaigns tailored to the specific profiles and behaviours of patients.

Digital Marketing

The Digital Marketing module is designed to empower participants to develop and implement digital marketing strategies and plans, leveraging platforms such as Meta, LinkedIn, Google Ads, YouTube, and more. This module also addresses the importance of both paid and organic content, providing insights into creating impactful digital campaigns.

Community Engagement

The Community Engagement module aims to equip participants with the knowledge to develop effective strategies for community interaction and engagement using both online and offline communication tools. Participants will learn to implement initiatives targeted at diverse audiences, fostering a sense of unity and promoting the community as a whole..

Influencer Marketing

The Influencer Marketing module focuses on leveraging influencers as part of marketing strategies. Its goal is to enable participants to identify and collaborate with influencers whose audience aligns with the target market for their products, ensuring effective communication for the organisation.

Legal and Ethical Compliance

The Legal and Ethical Compliance module aims to provide participants with an in-depth understanding of compliance within the healthcare sector. It ensures that professionals operate responsibly and in alignment with the current legal and ethical standards in the healthcare context.

Reputation Management and Crisis Communication

The Reputation Management and Crisis Communication module aims to equip participants with the knowledge and tools to manage the reputation of healthcare institutions and prepare communication strategies for crisis situations. The content will cover the importance of reputation in the healthcare sector, identifying potential crises, developing proactive and reactive responses, and implementing communication plans to mitigate negative impacts, ensuring trust and credibility among diverse audiences.