Professionals with:

• higher education in marketing and advertising, with an emphasis on developing strategies and communication campaigns;
   
• higher education in healthcare management fields, such as healthcare services, hospital administration, or related areas focusing on management within the healthcare sector;
   
• higher education in communication, particularly those with an interest in the healthcare sector;
   
• higher education in healthcare, such as those managing nursing homes or clinics, looking to combine technical expertise with management and marketing skills;
   
• higher education in social sciences, such as psychology and sociology, who are interested in understanding consumer behaviour in the healthcare sector;
   
• higher education in economics and management, with a focus on strategic marketing and planning tailored to the healthcare sector.