Católica Medical School
E-mail: medicina.fm@ucp.pt
Phone: (+351) 218 724 200 (Monday to Friday from 9:30 a.m. to 12:30 p.m. and from 2:30 p.m. to 5:30 p.m.)
Sintra Campus
Estrada Octávio Pato
2635-631 Rio de Mouro
Course Content
- Introduction to innovation and entrepreneurship in healthcare
- Identifying business opportunities and the Business Model Canvas
- Business models, market segmentation and competitive analysis
- Resources, strategic partners, cost structure and revenue streams
- Fundraising in healthcare: equity, business angels, venture capital, public programs and strategic partnerships
- Intellectual property and healthcare regulation
- Leadership and entrepreneurial skills
- Communicating ideas: pitching techniques and building pitch decks
- Final presentation of case studies
